Prada has long been known for its nylon bags, and now the Italian fashion house is making the products more sustainable.
As a portion of this Re-Nylon job, a brand new line of Prada bag silhouettes will be drawn up by a regenerated nylon substance called ECONYL, according to a press release from the company.
Prada has partnered with fabric producer Aquafil, which generates ECONYL from plastic waste from oceans and fishing nets as well as cloth fiber waste.
The substance can be recycled over and over again without losing quality, and Prada intends to make all its nylon products from ECONYL but the conclusion of 2021.
One of the most common plastics from the world, nylon has long been favored for its strength and durability, but includes a high ecological impact and is now increasingly becoming a target in the fight against pollution.
Six bags for both women and men will form the Prada Re-Nylon collection, and a percentage of each sale will be contributed to your project designed to boost awareness of ecological sustainability.
“This project highlights our continuing efforts towards promoting an accountable business,” said Lorenzo Bertelli, Prada Group Head of Marketing and Communication, in the press release.
“This collection will allow us to make our contribution and make products without using new tools .”
Aquafil Chairman Giulio Bonazzi added that his company is happy to collaborate on the capsule set and associate with Prada in producing its nylon production more sustainable.
“With this project Prada marks the step, carrying on a major role in ecological sustainability among Italian manufacturers,” said Bonazzi from the media release.
In May, Prada also announced that it will cease using fur in its own design and products from February 2020.
The decision applies to all the Italian fashion house’s manufacturers, including Miu Miu, Church’s, Car Shoe and Prada itself.
It will come into effect following the Spring/Summer 2020 women’s set.
Prada joins a growing list of fashion houses that have ended their use of fur, including Burberry bags, Armani, Versace, Gucci, Chanel, Coach, Donna Karan, Michael Kors, Jimmy Choo, Diane von Furstenberg, Furla and Bottega Veneta, according to the Humane Society International.