Chanel Reverses Course, States Online Sales Are Not Coming Anytime Soon

Fashion and accessories are far more interesting (and intellectually diverse) themes than many men and women give them credit for, but sometimes, it is just wonderful to have something pretty to look at. And that’s what we’re here to provide you with this morning: Chanel’s Spring 2018 advertising effort, which can be serenely pastel and includes a couple of pretty bags to match.In comparison to Chanel’s always grandiose fashion shows, these shots are simple and crude: a couple models against tonal wallpapers, sporting and carrying out the collection, which we analyzed as it came down the runway. The show had strong mermaid vibes, but that is somewhat muted in these images, which rather emphasize the soft colours of this collection. Have a look at the ads below; those bags should be in Chanel Bags Holt Renfrew stalls in March. You could even see Chanel’s entire Pre-Collection Spring 2018 handbag lookbook.Price gains are unavoidable for most consumer goods, and we’ve all come to expect them. With inflation and cost of living increases, which increase the cost of work and materials, the things we’ve come to love should go up in price occasionally. However, no other luxury brand appears to increase its prices like Chanel, and instead of increasing prices across different collections at the same time, Chanel is performing it one tote line at one time, and to me, that makes it worse. It’s like ripping a Bandaid off gradually pulling it back; Chanel is shooting the latter approach.At the end of 2017 Chanel Classic Bags went up in price, then at the beginning of 2018, the WOC went up nearly 20%, and a few members of PurseForum were advised Chanel Gabrielle Bag prices will probably go up in the US on February 1, and Boy bag will follow soon after. We presumed the cost increase would continue across all bags, but dragging this out seems to create this much more bothersome for the shopper. On the flip side, I like the do-it-all-at-once strategy, but alternatively, at least if you find it out before the increase happens, you can run out and buy the bag in the ‘old’ price.

You won’t be able to buy Chanel bags online in the near future after all

In 2015, we reported some exciting news: Chanel had publicly declared its intention to launch online sales of some of its fashion pieces. At the time, Chanel’s president of fashion Bruno Pavlovsky said that the brand was testing methods to launch e-commerce on its website (beyond the cosmetics, fragrance and sunglasses it already sells there), and that shoppers could look forward to it as early as Fall 2016. Obviously that has yet to happen, and now the same Chanel executive has reversed course, according to a report by Business of Fashion.

BOF reports that at a Vogue conference in Paris this week, Pavlovsky told the audience that Chanel has no plans to launch further online retail categories. “If you give everything to everyone straight away, I think you lose that exclusivity. I’m not saying we won’t try it one day, but if we do it will be because we’ll really think there’s some added value,” he said. That’s pretty unambiguous: if you had dreams of ordering a brand new Chanel bag online, straight to your door, that’s just not going to be possible.

This announcement comes on the heels of just the opposite from one of Chanel’s competitors: Céline recently launched its Spring 2018 collection with e-commerce in France, as well as a promise to US shoppers that online sales would be coming in the new year. Céline is an LVMH brand, though, and its parent company has long embraced online shopping. Chanel, on the other hand, is privately owned instead of managed by a conglomerate, which means it has fewer people it needs to please with its business decisions.

And by all indications, lack of online sales hasn’t slowed Chanel S/S 2015 Bags down in recent seasons. The brand doesn’t release sales figures, but based on what we can see from the outside—things like celebrity support and difficulty finding the most popular bags in stock in stores—it seems like the brand has little to worry about in the realm of consumer interest.

If you’d still rather buy online than in a store, the internet does allow you some alternatives, so long as you’re okay with buying pre-owned bags. Earlier this year, we put together a guide to all your best options for doing just that.

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